Secondhand Wardrobe Week
Used clothing stores offer a wide range of goods, from barely-worn designer wear to items that have already seen too much wear. They also attract all sorts of people–from fashionistas to those who are barely able to pay the bills. Unfortunately, many people have a distorted idea about secondhand stores, believing them to be scary places where all of the clothing is worn-out and the shoppers are desperate. The purpose of Secondhand Wardrobe Week is to eradicate the negative feelings that are associated with used clothing. The holiday was founded by Cheryl Gorn in 2006 as Secondhand Wardrobe Day. Although it has expanded to become an entire week, the official description has stayed the same.
A secondhand wardrobe can help people feel great about their appearance, their finances and their impact on the planet. Secondhand Wardrobe Week was created to remove the stigma that is associated with buying and wearing previously owned clothing.
What you can do to celebrate Secondhand Wardrobe Week
Secondhand businesses and not-for-profits can
- SCHEDULE public tours so that potential donors as well as shoppers can see the work that you do
- OFFER a special Secondhand Wardrobe Week sale
- GIVE away copies of The Secondhand Wardrobe to customers (Contact us for information about quantity discounts)
- SEND a press release to your local television, radio, and print media about what you are doing to promote Secondhand Wardrobe Week
- GENERATE increased traffic by creating your own in-store Secondhand Wardrobe Week contests. Offer gift certificates as prizes for the outfits that are the
- Least expensive and most attractive
- Most appropriate for the professional work environment
- Best for a casual date
Individuals can
- GIVE used clothing to a friend, relative or a charity
- SPREAD THE WORD by taking a friend to a favorite thrift store
- RECYCLE old clothing and other textile items by cutting them up for use as rags
- LEARN more about shopping used by reading The Secondhand Wardrobe
If you have any great ideas for how to celebrate the week, please let us know!
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