I Refuse to be Your Advertisement
Manufacturers often put their names, slogans and logos on clothing, but this time Tommy Hilfiger really went overboard. I was sniffing around one of my favorite secondhand stores when I found a tee shirt with the following printed on the chest:
Tom-my Hil-fig-er 1.: American 2: quality tailored clothing, sportswear, jeans and athletic apparel for men, women and children adj. 3: fun, free, spirited, a desirable addition to your wardrobe 4: a group of people who demand distinctive style ＜~ customers have an eye for details ＞ v. 5:to twist tradition, to reinvent the classics to create FASHION FREEDOM 6: to chuck convention, but with panache syn see Duke and Dutchess of Windsor 7: Whoever you are, whatever you wear, TOMMY HILFIGER is you.
This whole issue of logos/slogans/names of companies prominently displayed on garments raises an interesting question for me. I understand that the companies benefit when people wear this stuff, but why do consumers go along with it?